Godwin Marketing Consulting

Marketing Assessment

Assess how you can benefit from the services of Godwin Marketing Consulting. Answer these questions, add up your total, and read the recommendations below.

	True False Not Sure click in a box to check it
1. We conduct research and analysis before deciding to enter new markets.
2. We know who our best customers are and how much they spend with us annually
3. We know why our customers buy from us and what they value most about our products and services.
4. We have analyzed and segmented our markets and plan separate strategies for each target market.
5. We know how much we spend on marketing and review our marketing mix annually.
6. We have a method for tracking the effectiveness of our advertising and marketing expenditures.
7. We are leaders in our industry and ahead of our competition.
8. Employees know how our company is positioned and are engaged in the marketing process.
9. Our marketing staff has the training and ability to take the company where we want to go.
10. We understand the value and power of branding and ensure that we protect and reinforce our brand names in everything we do.
11. We have a regularly scheduled method of receiving feedback from our customers.
12. We understand the value of marketing in improving sales and profitability.
13. We know the price of competitive products and services and regularly review pricing strategy.
14. We do not pursue leads that are not in our target markets or do not meet our desired customer criteria.
15. Company owners and management agree on our strategic direction.
16. Our company strategy determines future product and market choices.
17. We know who our competitors are, how they are positioned, and their strengths and weaknesses.
18. We know and track the profitability of each of our products and services and each of our market segments.
19. We know how we compare to others in our industry on key performance ratios.
20. We are achieving our goals for company profitability.

Scoring

15-20 True	Congratulations! You're in great shape and doing an excellent overall job of marketing. Godwin Marketing Consulting can help you stay at the top of your game, and anticipate what lies ahead.
10-15 True	You're doing a good job in many areas. Godwin Marketing Consulting can show you how fine-tuning your marketing can improve company performance and keep you ahead of the competition.
5-10 True	You're on the right track. Godwin Marketing Consulting can help you develop a comprehensive approach to marketing that will improve your company performance.
0-5 True	You're interested in seeing what marketing can do. Godwin Marketing Consulting can show you how to apply marketing principles and techniques to improve your company performance.

Note: If you answered "not sure" to more than 5 questions, make sure you ask these questions to the person responsible for your marketing.

Give Cindy Godwin a call at (520) 299-9044. She'll be happy to review a focused strategy with you that applies marketing principles and techniques to your business.

Contact Cindy Godwin for more information