As a small business owner or sole proprietor, you understand the value of professional marketing for the growth and profitability of your company, but you can't afford to hire a staff person and it doesn't make sense to pay for the services of marketing and advertising agencies. It's also tough to work on your long-term marketing objectives when you must handle everyday pressures and demands for your time. Now there's an alternative that is tailored to the way you do business.

Cindy Godwin of Godwin Marketing Consulting offers marketing coaching for small businesses. For $150 to $500 a month, you can have access to the resources of a seasoned professional with nearly 30 years of experience in corporate and agency marketing, advertising and public relations.

The coaching relationship is based on Cindy meeting with you at least once a month to review, discuss and provide recommendations regarding the following:

• Market research you can do yourself
  
• Defining and focusing your product or service offering
  
• Identity and branding
  
• Packaging your product or service
  
• Pricing
  
• Distribution
  
• Defining or developing competitive advantages
  
• Selecting target markets
  
• Positioning your product or service
  
• Developing an ideal customer profile
  
• Lead generation
  
• Sales objectives and strategies
  
• Sales support: brochures, presentations, case studies
  
• Advertising: when, where, tracking results
  
• Publicity: writing and distributing your own press releases
  
• Developing a marketing budget
  
• Evaluating results

Cindy provides you with tools and resources to save you time and money. She helps you develop and focus on the most profitable sources of business. Being aware of trends that will affect your business and stepping back to look at the big picture, Cindy offers you new ways to approach your marketing challenges.

The agenda for the meetings is based on your priorities. Because you are involved in every step of creating and implementing the plans for your business, you will reap the rewards of your hard work and learn how to improve results.

Services are designed to help you determine and achieve your marketing and business objectives. The coaching relationship keeps you on track in making decisions and completing projects that are part of your long-range plan.

Contact Cindy Godwin for more information