Our Services
The mission of Godwin Marketing Consulting is to help organizations
create profitable business strategies to meet market needs.
Strategic Marketing Planning and Counseling
- Market segmentation (including analysis of company data to determine
most profitable market segments)
- Strategy session facilitation
- Recommendations for competitive advantage
- Development of annual and 3-5 year marketing plans for target markets
- Positioning recommendations
- Branding
- Development of sales strategy for target markets
- Marketing staff training and coaching
Research
- Secondary research (review of existing literature and other sources)
- Primary research (telephone, mail, in-person surveys)
- Focus groups
- Competitive intelligence
- Internal intelligence
Sales Programs
- Sales training
- Development of relationship marketing programs
- Development of sales support materials
- Review and recommendations regarding sales materials/proposals
- Sales strategy for individual prospects
Integrated Marketing Communications
- Proposal writing
- Corporate and brand identity
- Investor communications (including annual reports)
- Advertising
- Publicity and media relations
- Online communications
- Direct mail
- Customer loyalty cards and specialty items
- Sponsorships
- Customer service systems
Contact Cindy
Godwin for more information
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