When should you use the services of a marketing consultant? Anytime is appropriate, but typically when your company or your market is in a state of change. Even better, bring in the marketing consultant in anticipation of change, to help you plan where you want to end up.

Why should you hire Godwin Marketing Consulting? Because I have the experience to help you make smarter marketing decisions. And I have the honesty to not waste your time or money on anything (including me) that won't help you achieve your goals. I constantly evaluate how to do things smarter, faster, less expensively--how you can get more return for your investment. I measure my success only by your success.

My role as a marketing consultant is similar to the role of a doctor. I diagnose what you need from a marketing perspective. It's best when you use my services for prevention, to create and maintain a healthy business. Of course, I'm here to help when your business is ailing and you're looking for a cure. Which of the following fits your situation?

Check up

You're not really sure how you're doing, or you want to know how you could improve. You need data and marketing expertise to help you determine where to focus your energies. You don't know what your customers value about your product or services. You need an analysis of how to make sales more profitable. You want a plan to keep you focused and proactive.

Prevention

Your business is healthy and in top condition. You have an enviable market position and don't want to lose it. You understand branding, positioning and the value of relationship marketing. You know you have to stay ahead of the competition. You want to grow and take advantage of opportunities as your market changes.

Treatment and Cure

Your business has minor ailments, or may have a spreading disease. You're not sure what return you're getting for your marketing expenses. You know your market is changing, but you're not sure how you should change. You're having trouble keeping up with the demands of your customers.

Consultation and Second Opinion

You've already decided on a course of action, but want an objective outside perspective on your plan. You need to identify obstacles you may not have considered, or determine if there's a better or easier way to reach your goal.

Which ever of these descriptions fits your current situation, the first step is to call for an appointment. We'll sit down and discuss your needs, where your business is and what you want to achieve. This meeting does not obligate you in any way. If we agree that Godwin Marketing Consulting can help you, I'll prepare a proposal of specific services and fees for your approval. If I'm not the right resource for you, I'll tell you so and recommend other options for you to consider.

Remember the old-fashioned family doctor? The one who knew you and your family and knew just how to help when you called? That's the kind of relationship I want to establish with you. So pick up the phone and call whenever you have a question, a challenge, an opportunity or just want to bounce an idea around.

Contact Cindy Godwin for more information